Podcast
STA105: ’Social Media Marketing for Business' with special guest Gilly Woodhouse
In Part 3 of our month's 'Focus on BUSINESS', the topic is 'Social Media Marketing for Business', with special guest mentor and business development strategist Gilly Woodhouse.
Gilly Woodhouse is a Coach, Speaker, Trainer & Author who has been helping clinics become fully booked and profitable since 2013. With particular focus on guiding clinicians on how to avoid wasting time & money on stuff that doesn’t work, Gilly discusses in this episode ways that soft tissue therapists can streamline their business and social media marketing, save time, and be more efficient and profitable.
Topics discussed include:
- The fear of using social media effectively
- How to choose which social media platform you shoud; use to market your business
- Listening to & using the language of your clients to help with your marketing
- Successful marketing can be the same for any type of therapist
- What does a 'bad' social media presence look like?
- Typical mistakes business owners make when posting on social media
- How important is the time of day you send out posts?
- How much personal information should you share in your marketing?
- Understanding the 'Know-Like-Trust' principle
- Should you tailor your posts according to which platform you use?
- Using Facebook Communities for networking
- Is there a danger of posting too much on social media?
- Should soft tissue therapists still have a website?
- Is Wordpress the best platform to use for websites?
- Writing blogs for Linkedin
- How do you check if you are getting a return on your use of social media?
- Check out Gilly Woodhouse's '90 Day Recession Proof Program' for your business (details on website link below)
Useful Links
Our sincere thanks to Gilly Woodhouse for giving up her time to be a guest on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
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STA104: ’How To Optimise Client Experience’ with special guests Jemma Oliver & Andy Hosgood
Our month's 'Focus on Business' continues on the Sports Therapy Association Podcast, in an episode entitled ’How To Optimise Client Experience' with special guests Jemma Oliver & Andy Hosgood.
Jemma Oliver, creator of 'The Physio & Therapist Support Group' and Andy Hosgood, founder of 'Elevate Your Clinic' have a huge amount of experience in helping therapists manage & expand their businesses, and in this episode they guide us on how to optimise one of the most important factors in any business: client experience.
This episode includes some exceptional advice on how to optimise client experience, from pre-arrival to initial consultation, feedback to follow up. Also, how to measure what is working & where to focus time, effort and energy!
Topics discussed:
- History of the Physio & Therapist Support Group on Facebook
- Crossover of skillsets between being a good therapist and having a good business.
- The importance of the clinic environment, including staff hapiness in a multidisciplinary clinic.
- The benefits of having others critiquing your business, especially if you wirk alone.
- Being honest with yourself: you knpow deep down what your clinic needs!
- The benefits of having clients who speak their mind: listening to client feedback.
- Free E-book on Improving Your Clinic - Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
- Take a moment to think 'Who Am I? What's My Style?' and then making sure your marketing reflects that.
- Expectation matching
- People respond to people - make sure some of your marketing introduces the client to YOU. Clients want to come to therapists who are REAL.
- Andy's 'Let Me Hang Up Your Coat' story...
- Making sure your client understands the plan ahead.
- Making sure people book in again if they need or want it.
- How automated systems can help you
- How to get in contact with Jemma Oliver and Andy Hosgood.
Useful Links
- The Physio & Therapist Support Group on Facebook
- Elevate Your Clinic Website
- Free E-book on Improving Your Clinic - Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Our sincere thanks to Jemma Oliver and Andy Hosgood for giving up their time to be guests on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
STA103: Focus on Business Pt1: ’How To Build A Successful Clinic’ with special guest Tim Allardyce
This month on the Sports Therapy Association Podcast, our focus is on the BUSINESS side of being a successful Soft Tissue Therapist.
As Sports Massage Therapists and Sports Therapists, many of us believe that the success of our clinic relies solely on our manual therapy skills. However, being a successful therapist in this challenging economic climate requires FAR more than that, and many clinics fail to reach optimum performance due to lack of BUSINESS acumen.
In this episode, special guest Tim Allardyce, Group Clinical Director, Founder of Rehab My Patient and NHS England Clinical Entrepreneur, will be discussing the FIVE most common business mistakes that soft tissue therapists make when trying to build a successful clinic.
Topics discussed:
- Has post-Covid provided a better economic climate for soft tissue therapists?
- Should we be preparing for a 2022 recession?
- Should you be putting up clinic prices, and if so how?
- The advantages of Mentorship
- The future of Sports Injury Fix
- Five most common mistakes made by soft tissue therapists:
- No. 5: Relying solely on massage
- No. 4: Not rebooking clients in
- No. 3: Not networking
- No.2: Not contacting old clients
- No. 1: Wasting money on advertising - How to get in contact with Tim Allardyce
Useful Links
- Twitter: @timallardyce
- Surrey Physio Website
- Rehab My Patient (Exercise Prescription Software)
Our sincere thanks to Tim for giving up his time to be a guest on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
STA102: Nutrition Month Pt4: ’Nutrition For The Athletic Female' with special guest Kathryn Stewart
Our month's 'Focus on Nutrition' concludes with Part 4: ‘Nutrition for the Athletic Female’.
In this episode, we are joined by special guest Kathryn Stewart, a registered dietician with the Dublin Nutrition Centre, with a Masters in Sport and Exercise Nutrition.
Kathryn has worked as a dietitian in both the UK and Ireland covering a range of clinical areas such as bowel surgery, gut disorders, oncology, stroke, respiratory conditions, heart health and weight management.
Some of you may have seen the work Kathryn has done with The Athletic Female team Emma Brockwell, Grainne Donnelly and Dr Helen McElroy, who were guests on the show back in February 2022 in Ep.89 of the Sports Therapy Association Podcast: 'The Athletic Female'.
Topics discussed:
- How to get experience as a Dietician or Nutritionist
- How important is gender when looking at nutrition for athletes?
- The problem of research historically being done by males on males
- Signs that your client/patient may have a nutrition related issue
- Using the menstral cycle to flag potential nutritional deficiency
- How to overcome 'taboo topics' in clinic
- Polycystic Ovary Syndrome (PCOS): how common is it and how much can diet modification help?
- Are there any particularly 'dangerous' diets out there?
- Athletic Amenorrhea: how much is it regarded as 'to be expected' by competitive female athletes?
- Frozen food: friend or foe?
- Supplements: necessary for female athletes or can everything be obtained in a healthy diet?
Useful Links
- Kathryn Stewart on Instagram: @edible_evidence
- The Athletic Female on Instagram: @theathleticfemale
Our sincere thanks to Kathryn Stewart for giving up her time to be a guest on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
STA101: Nutrition Month Pt3: ’Food Intolerance' with Dr Gill Hart
Our 'Focus on Nutrition' month continues with Part 3: 'Food Intolerance' with special guest Dr Gill Hart, BSc (Hons), PhD, Cert Mgmt (Open), FIBMS.
Dr Gill Hart is a leading UK Biochemist, an expert on food intolerance and a credible and respected authority on a range of related issues, with over twenty years experience in the development and clinical evaluation of diagnostic tests.
As Scientific Director at YorkTest Laboratories ,a leading provider of food intolerance tests and food allergy tests for 40 years, Gill regularly gives talks and lectures on food intolerance at Universities, Colleges, trade shows and consumer events. She also provides guidance for those choosing diagnostic tests with her ‘What makes a good diagnostic test’ checklist, and has written many articles in scientific journals and consumer magazines.
Topics discussed in this episode include:
- The history of food intolerance testing and how YorkTest became the UK’s leading food intolerance, allergy and home health testing company.
- The difference between an allergy and a food sensitivity
- The prevalence of food intolerance worldwide and in the UK
- Different types of food intolerance and the tests available
- Symptoms of food intolerance
- Immunoglobulin G Tests - Why do we measure food-specific IgG antibodies in blood?
- IgG tests at YorkTesting - how blood is taken, how food-specific IgG reactions are measured, how results are collated
- A look at the evidence for food-specific IgG tests being effective
- How soft tissue therapists & practicioners can work alongside YorkTest, and how can tests be ordered
Useful Links
- YorkTest Website: yorktest.com
- YorkTest Practitioner Account Team:
Tel: 01904 410 410
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. - Facebook: @yorktestUK
- Twitter: @yorktestlabs
- Instagram: @yorktestUK
Our sincere thanks to Dr Gill Hart for giving up her time to be a guest on the Sports Therapy Association Podcast!
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
STA100: Nutrition Month Pt2: ’The Endurance Diet' with guest Matt Fitzgerald
We've reached 100 episodes! A huge thank you to all listeners & guests who have helped us reach this milestone! And to celebrate it, we continue our 'Focus on Nutrition' month: 'The Endurance Diet' with special guest Matt Fitzgerald.
Matt Fitzgerald is a hugely respected endurance runner, sports journalist & best selling author. Therapists who work with runners/triathletes or are runners/triathletes themselves will most probably be familiar with Matt Fitzgerald's articles online & in magazines, plus his books including 'Brain Training for Runners', '80/20 Running', the recent 'Run Like a Pro', plus his excellent nutrition based books including the 'Racing Weight Series', 'Diet Cults' and 'The Endurance Diet'.
This episode is an absolute must for anyone interested in diet for endurance athletes!
Topics discussed include:
- You’ve written quite a few books on nutrition over the years including your 'Racing Weight Series' 2011 -2014, 'Diet Cults' in 2014, 'The Endurance Diet' in 2016. Have your views on diet for athletes changed much across that time?
- Your Book 'The Endurance Diet' is based on your personal study of how elite athletes around the world eat. Should we recreational athletes be following the same diet as elite athletes?
- How important a factor is genetics when it comes to elite endurance athletes?
- A look at the evolution of humans and diet
- A look at the 'Five Principal Habits' of a successful endurance diet:
- eat everything
- eat quality
- eat carb-centred
- eat enough
- eat individually. - Why are most popular diets based on cutting out certain types of food?
- Do Elite endurance athletes all follow the same diet?
- When you say eat everything, do you mean things like alcohol & sweets too?
- How common are food intolerances and allergies in elite athletes?
- Training Plans: https://www.8020endurance.com/
- Latest book: 'Run Like a Pro, Even If You're Slow'.
Useful Links
- Matt Fitzgerald Website: https://www.8020endurance.com/
- Matt Fitzgerald Latest book: 'Run Like a Pro, Even If You're Slow'.
- Facebook: 8020Endurance
Please Support Our Podcast!
If you appreciate what we do, please take a couple of minutes to leave us a rating & review on Apple Podcasts. It really does make all the difference in helping us reach out to a larger audience. iPhone users you can do this from your phone, Android users you will need to do it from iTunes.
Questions? Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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