Welcome to The Sports Therapy Association podcast, where we delve in to insights that bridge the gap between evidence and practice in soft tissue therapy.

In this episode, Part 2 of our “FOCUS ON BUSINESS” special this month, host Matt Phillips of Runchatlive is joined by Katie Bell, Founder & CEO of Thrive Health & Wellness Business Coaching, and Daniel Lawrence, creator of the Physio Channel on YouTube and European Director of Education for RockTape.

The episode shines a spotlight on the balance between leveraging digital platforms and maintaining tangible community connections. While Daniel champions YouTube as a viable business entity that aids in professional development and offers passive income, Katie emphasizes the lasting impact of offline strategies in building a resilient clinic within its community.

Listeners are invited to learn from Katie’s approach to offline marketing, as detailed in her recently published book “Thriving: Health Professionals: The Simple and Honest Guide to Growing Your Clinic”, and to Daniel’s expertise in making YouTube work for healthcare professionals, part of his up & coming course: “Creating YouTube Channels & Videos”.

Whether you’re a therapist looking to diversify your income streams or seeking to solidify your community ties, this episode offers valuable perspectives and actionable advice.